Location: New Delhi | Date: September 9, 2025 | Read Time: 3 min
Summary– WhatsApp is rolling out a feature that allows users to create AI-generated backgrounds for video calls. This update is designed to give both casual users and professionals more flexibility and personalisation.
WhatsApp’s bid to reinvent video conversations
Video calling apps allow users to blur or replace their background with static images. WhatsApp has now raised the bar with AI generated backgrounds. This allows its two billion users to create their own digital settings in real-time.
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Text prompts allow callers to describe what kind of environment they desire. WhatsApp will automatically create a background behind you based on the text input. Every background is unique, unlike pre-set templates.
Analysts say that the move is a further sign of Meta’s wider push to integrate artificial intelligence into its products. Facebook and Instagram have already integrated AI into content creation and recommendation, but WhatsApp’s move to personalized AI experiences will likely have a greater impact on users.
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How to Access the New Feature
This feature will be released in stages through app updates. Users will see a new Backgrounds option appear on their screen during a video call. By selecting the AI background tab, users can enter a brief description of the desired backdrop.
The system was designed to separate the user from the background while maintaining smooth video. In a single call participants can switch seamlessly between different backgrounds, from an office setting to a fun café.
What this means for WhatsApp’s global audience
WhatsApp’s introduction might seem late, given that Zoom, Teams, Google Meet, and Google Meet all offer background customization. Its advantage lies in its scale.
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WhatsApp is used as the primary communication tool in countries like India, Brazil and Indonesia. It’s not only for family and friends, but also businesses, schools and local communities.
AI-driven backgrounds could change the way people interact in daily conversations. The feature is a great way for professionals to look more professional, even if they don’t have a dedicated home office. It adds an extra layer of fun and creativity for students and casual users.
Analysts point out that WhatsApp’s move also represents a shift in the way AI is normalised across all platforms. What was once considered a futuristic idea — typing in a phrase to instantly create a background — has now been rolled out on a large scale.
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