Published on: October 14, 2025
At the Italian Tech Week 2025 in Turin, Amazon founder Jeff Bezos shared his honest take on where artificial intelligence is heading. His words surprised many in the audience.
“AI is real,” he said, “but what’s happening right now feels like an industrial bubble.”
The Boom Looks Familiar
Amazon founder Jeff Bezos compared today’s AI craze with the dot-com boom of the 1990s. Back then, hundreds of internet startups came and went. But a few like Amazon and Google survived and reshaped the world.
He believes AI is following a similar path. “You’ll see too much money chasing too many ideas,” he said. “And when the dust settles, the real innovations will stand.”
“AI Is Real, But Not Every Project Is”
The billionaire entrepreneur wasn’t dismissing AI. In fact, he called it transformational.
But he also warned investors not to confuse hype with progress.
“Every new technology starts with excitement,” Bezos said. “Some of that energy builds things that last. The rest fades away.”

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His comments come at a time when companies like OpenAI, Anthropic, and Google DeepMind are raising billions. AI chatbots, image tools, and enterprise models are everywhere. The market looks unstoppable at least for now.
Too Much Hype, Too Little Reality
Bezos called the current wave an industrial bubble rather than a financial one. Meaning: it’s not just inflated stock prices, but inflated expectations.
Many startups are rushing to attach the word “AI” to everything — from apps to kitchen gadgets — just to attract investors.
Analysts agree. According to market data, global AI funding grew over 400% in two years. But most of those projects don’t have sustainable business models yet.
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Eric Schmidt, former CEO of Google, has raised a red flag about the US losing its lead in artificial intelligence. He warns that China could quietly surpass the US in AI development if America does not accelerate innovation and regulations.

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What Happens When It Pops
Bezos didn’t predict an exact timeline. He simply hinted that this kind of bubble always bursts — and when it does, the best ideas survive.
He reminded the audience that after the dot-com crash, the internet became stronger. “That’s what makes these bubbles useful,” he said.
In short, Bezos sees this AI rush as both dangerous and necessary. The hype will fade, but the innovation it sparks could build the next generation of global technology.

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