New Delhi | Mon, 25 Aug 2025 | 4 Min Read
Summary:
Perplexity AI has rolled out its new Comet Plus subscription that introduces a revenue-sharing model for publishers. This move could reshape the AI search economy by rewarding original content creators directly.
AI Search Gets a Bold Twist: Perplexity’s Comet Plus
AI search engines have long been accused of benefitting from online content without fairly compensating publishers. Now, Perplexity AI launches Comet Plus subscription, which promises to share revenue directly with media outlets and publishers whose content powers AI responses.
Read In Hindi -
The company has positioned this as a step toward building a sustainable AI-search ecosystem. Unlike traditional models where publishers see declining ad revenue, Comet Plus claims to give them a fairer slice of the pie.
Can This Subscription Really Fix the AI–Publisher Rift?
The debate around AI search tools is heating up globally. While users love instant, AI-summarised answers, publishers worry about losing traffic and ad revenue. Perplexity’s new model could offer a middle path by monetising AI outputs while rewarding the sources.
Industry experts believe this could set a precedent if it works. But questions remain: How much money will publishers actually earn? Will other AI players like OpenAI or Google Gemini adopt similar models? And most importantly, will users pay for an AI search subscription that values journalism?
The Bigger Shift in AI and Media
If successful, Comet Plus might spark a new era where AI platforms and publishers work as partners rather than rivals. This could also push regulators to encourage more such revenue-sharing practices in the digital content economy.
Whether Perplexity’s move is a genuine solution or just a strategic experiment, one thing is clear—AI companies can no longer ignore the need to support original content creators.
