New Delhi | Date: 18 July 2025 | ⏱️ Read Time: 3 min
Ai News Summary:
Airtel has partnered with US-based startup Perplexity AI to introduce ad-free, conversational AI search to Indian users. This collaboration could revolutionise how students, professionals, and families access accurate information in real time.
Airtel AI partnership: Who Stands to Benefit the Most? Here’s the Real Impact
With this new alliance, Airtel will integrate Perplexity AI’s generative search features into its platforms — offering direct, reliable answers to questions without the need to click through multiple links or deal with ads.
Unlike traditional search engines like Google, where you input keywords and scan results, Perplexity’s model understands natural language questions and gives precise answers instantly.
हिंदी में पढ़े :एयरटेल AI पार्टनरशिप : Airtel ने Perplexity AI से मिलाया हाथ – अब इंटरनेट पर बात करने जैसा होगा सर्च एक्सपीरियंस!
How Will It Help Students, Professionals & Everyday Users?
- Students can quickly generate citations, conduct research, and summarise complex topics for assignments or projects.
- Freelancers and working professionals will save time gathering insights, writing content, and preparing reports.
- Families and casual users can now ask questions about health, travel, learning, or finances — and receive helpful answers without getting lost in cluttered web pages.
Why This Partnership Could Redefine Search in India
This Airtel–Perplexity partnership marks a crucial step in bringing generative AI search to India’s masses. With Airtel’s vast mobile network and Perplexity’s ad-free, AI-powered engine, millions of Indian users may now experience faster, cleaner, and more contextual search.
In a country where mobile-first users dominate, the ability to access reliable information instantly — without distractions — could transform how we learn, decide, and communicate.
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